We’ve all seen them.
Weight loss promises.
Money-making guarantees.
Quick-fix solutions.
They grab your attention.
They sell you an idea.
They just don’t tell you the truth.
Promises, Promises
Success, any success, is hard work.
It doesn’t happen overnight.
It takes time, work, and effort, day after day.
The idea that you can lose lots of weight in a relatively short period of time is complete bullshit.
Real sustainable weight lose takes time and effort.
Promises of fast results requiring little effort are all too common.
Think for a second about something you’re good at or have had success with.
I’m willing to bet it didn’t happen in a week, or a month, or maybe even a year.
More than likely, it took time, commitment, and hard work to arrive at the point where you felt good, competent, and successful in that given area.
Time Is Of The Essence
I’ve been providing personal training services for over 14 years.
I feel confident in my skills and abilities to help and serve others, understand what they need before they ever ask.
I value my education, certifications, and all of the courses I have taken, but I know that it’s my time and experience throughout the years that has provided me with the confidence and ability to provide the services I do today.
There isn’t a course, book, or webinar that by itself, that could provide me with same level of confidence, skills, and abilities that I’ve acquired over the years by putting in the time, effort, and doing the work.
Money Back Guarantees
While I support money back guarantees for products and services, in fact, I offer it for both my 4 and 8 Week Wellness Courses, I also question its use and effectiveness.
Money back guarantees provide a buyer with peace of mind, knowing that if all goes wrong and they do not see or get the results that were promised, they can request their money back.
The problem is, when you commit to a product or service that’s intended to bring you results and it doesn’t, you’re left feeling like you’ve failed, you’ve wasted your money, and have nothing to show for it.
When you’re feeling this way, the last thing you’re thinking about is requesting your money back.
False Expectations
Products and services are designed to work.
Money back guarantees are necessary to provide buyers with a sense of comfort.
What’s not provided is the truth, because the truth won’t sell products or services.
What offer are you most likely to respond to….
Lose 30 pounds in just 2 weeks with as little as 15 minutes of exercise a day.
or
It’s going to take commitment, time, and effort to lose 30 pounds the right way.
Offer number one promises results for little time and effort. It’s also bullshit and unreasonable, designed only for profits, not results.
Offer number two requires more work, more effort. It states the truth and provides real expectations for legitimate weight loss.
False expectations set us up for failure and disappointment.
“Sometimes People Don’t Want To Hear The Truth Because They Don’t Want Their Illusions Destroyed.”
The Truth Shall Set You Free
Start by being truthful to yourself.
Be truthful about what it is you want, what’s important to you.
Be clear and truthful about what it’ll take to get there.
Chances are you didn’t gain 30 pounds in a few weeks, so don’t expect it to come off in a few weeks.
Taking a course that teaches you how to make lots of money with a product or service isn’t going to make you lots of money in a short period of time, regardless of what you’re promised, but it’s a step in that direction.
Buying and reading books on perfecting your craft won’t make you an immediate expert, but again, it’s a step in the right direction.
Anyone who’s ever been successful in any given area, whether it’s losing weight, starting a business, decreasing debt, relationships, sports, learning a new language or to play a new instrument, will tell you that it required commitment, time, and effort.
It wasn’t short cuts, false promises, or guarantees that got them there.
Courses, books, webinars, seminars, workshops – they’re all designed to prepare you for success, and many of them will.
Regardless of who’s selling the product or service, how great it sounds, all the wonderful testimonials, promises and guarantees, understand that success still takes time, effort, and commitment.
The Bottom Line
Losing weight takes time.
Building a business takes time.
Successful relationships take time.
Perfecting your craft takes time.
Anything that’s worth it take time.
Time, effort, commitment.
No short cuts, no quick fixes.
Don’t be lied to and taking advantage of with false promises and expectations.
Know the truth.
Book Recommendation
Talent Is Overrated
What Really Separates World-Class Performers From Everyone Else
By: Geoff Colvin
I completely agree, there are a million false promises and advertisements out in the world, and it is hard not to listen. But with a little research, this should hopefully provide some truth to the matter – whether you want to hear it or not.
Absolutely Kristen. It’s a matter of doing your homework and asking questions that’ll get you to the truth. Whether people want to hear it or not, well that’s an entirely different question and excellent point you’ve made. Cheers!
The truth is always hard to take at first but it’s necessary.
Thanks Bryan! As the saying goes, better a cruel truth than a comfortable delusion. Cheers!